Summary: We collect limited personal data from visitors to this website (enquiry form submissions and analytics/advertising data). We process it lawfully under UK GDPR. We use cookies for analytics and advertising. You have full rights over your data and can contact us at any time.
1 Who We Are
Leadlift ("we", "us", "our") is a B2B marketing agency based in the United Kingdom. We operate the website at www.leadlifthq.com.
For the purposes of UK data protection law - specifically the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018 - we are the data controller for personal data collected through this website.
Our contact details are:
- Email: info@leadlifthq.com
- Website: www.leadlifthq.com
2 Personal Data We Collect
We collect personal data in the following ways:
2.1 Data you provide directly
When you contact us via our website (e.g. by emailing info@leadlifthq.com or using any contact form), we may collect:
- Your name
- Your email address
- Your phone number (if provided)
- Your company name and role
- The content of your message or enquiry
2.2 Data collected automatically
When you visit our website, we automatically collect certain technical information via cookies and similar tracking technologies, including:
- Your IP address (anonymised where possible)
- Browser type and version
- Pages visited, time on page, and navigation path
- Referring website or search query
- Device type and operating system
- Interactions with our paid advertisements (clicks, conversions)
See Section 5 (Cookies) for full details of the cookies we use.
3 How We Use Your Data
We use the personal data we collect for the following purposes:
- To respond to your enquiry - when you contact us, we use your details to reply and discuss whether we can help you.
- To understand how our website is used - we use analytics data to improve the website's content and user experience.
- To measure the effectiveness of our advertising - we use ad platform data to understand which campaigns generate enquiries, so we can optimise our ad spend.
- To comply with legal obligations - where required by law, we may need to process or retain certain data.
We do not use your personal data for automated decision-making or profiling that produces legal or similarly significant effects.
4 Legal Basis for Processing
Under UK GDPR, we must have a lawful basis for processing personal data. Our bases are:
- Legitimate interests (Article 6(1)(f)) - for responding to enquiries and understanding how our website is used. We have assessed that our interests do not override your rights and freedoms.
- Consent (Article 6(1)(a)) - for non-essential cookies (analytics and advertising). You may withdraw consent at any time by adjusting your browser settings or contacting us.
- Legal obligation (Article 6(1)(c)) - where we are required by law to retain or share data.
5 Cookie Policy
This section forms our Cookie Policy, as required under the UK Privacy and Electronic Communications Regulations (PECR) and UK GDPR.
What are cookies?
Cookies are small text files placed on your device when you visit a website. They allow the website to remember your actions and preferences over time. Some cookies are essential for the website to function; others are used for analytics or advertising purposes.
Cookies we use
We use cookies related to advertising and analytics on this website. For example, this may include, but is not limited to: Google Tag Manager, Google Analytics, Google Ads, Microsoft Ads, Meta Ads, and LinkedIn Ads.
Note: We do not use essential/strictly necessary cookies beyond those required for the website to load.
Your cookie choices
When you first visit our website, you will be asked for your consent to place non-essential cookies. You can:
- Accept all cookies - analytics and advertising cookies will be set.
- Decline non-essential cookies - only cookies strictly necessary for the site to function will be set.
- Withdraw consent at any time - by clearing your cookies in your browser settings, or by contacting us at info@leadlifthq.com.
Managing cookies in your browser
You can control and delete cookies through your browser settings. Guidance for common browsers:
Please note that blocking all cookies may affect your ability to use some features of this website.
6 Third Parties & Data Sharing
We use the following third-party services that may process data about visitors to our website:
- Google Analytics & Google Ads (Google LLC) - for website analytics and advertising measurement. Google may process data in the US under the EU-US Data Privacy Framework. See Google's Privacy Policy.
- LinkedIn (LinkedIn Ireland Unlimited Company) - for advertising measurement and retargeting via LinkedIn Insight Tag. See LinkedIn's Privacy Policy.
We do not sell, rent, or trade your personal data to third parties for their own marketing purposes.
We may disclose personal data where required to do so by law, court order, or in response to a lawful request from a regulatory authority (including the ICO).
International transfers
Some of our third-party providers are based outside the UK. Where personal data is transferred outside the UK, we ensure that adequate safeguards are in place (such as the UK International Data Transfer Agreement, or equivalent adequacy decisions) in accordance with UK GDPR requirements.
7 How Long We Keep Your Data
We retain personal data only for as long as necessary for the purposes for which it was collected, or as required by law.
- Enquiry correspondence - retained for up to 3 years from the date of last contact, or for the duration of any business relationship.
- Analytics data - retained in accordance with Google Analytics' default retention settings (up to 26 months for user-level data).
- Advertising data - retained for the period set by the relevant ad platform (typically 90 days to 1 year, as set out in the cookie table above).
When data is no longer needed, it is securely deleted or anonymised.
8 Your Rights Under UK GDPR
Under UK GDPR, you have the following rights in relation to your personal data:
Right of Access
You can request a copy of the personal data we hold about you (a Subject Access Request).
Right to Rectification
You can ask us to correct any inaccurate or incomplete personal data we hold about you.
Right to Erasure
You can ask us to delete your personal data where there is no compelling reason for us to continue processing it.
Right to Restriction
You can ask us to restrict how we process your personal data in certain circumstances.
Right to Data Portability
Where processing is based on your consent, you can ask us to provide your data in a structured, machine-readable format.
Right to Object
You can object to processing based on legitimate interests. We will stop unless we have compelling legitimate grounds.
Right to Withdraw Consent
Where processing is based on consent (e.g. cookies), you can withdraw consent at any time without affecting prior processing.
Right to Complain
You have the right to lodge a complaint with the ICO at ico.org.uk or by calling 0303 123 1113.
To exercise any of these rights, please contact us at info@leadlifthq.com. We will respond within one month of receiving your request, in line with our obligations under UK GDPR.
9 Contact Us
If you have any questions, concerns, or requests relating to this Privacy Policy or the way we handle your personal data, please contact us:
- Email: info@leadlifthq.com
- Website: www.leadlifthq.com
If you are not satisfied with our response, you have the right to complain to the Information Commissioner's Office (ICO):
- Website: ico.org.uk/make-a-complaint
- Phone: 0303 123 1113
10 Updates to This Policy
We may update this Privacy and Cookie Policy from time to time to reflect changes in the law, our services, or the cookies we use. The date at the top of this page shows when it was last updated.
We encourage you to review this page periodically. Where changes are material, we will take reasonable steps to notify you.