Terms & Conditions

1 Interpretation & Definitions

In these Terms & Conditions, the following terms have the meanings set out below:

• "Leadlift", "we", "us", "our" - the marketing agency operating at www.leadlifthq.com.
• "Client", "you", "your" - the person or business that engages Leadlift to provide services, or any visitor to this website.
• "Services" - the marketing services provided by Leadlift, including but not limited to paid advertising management, cold email campaigns, conversion rate optimisation, and analytics.
• "Agreement" - any written agreement, proposal, statement of work, or engagement letter between Leadlift and the Client, together with these Terms & Conditions.
• "Deliverables" - any materials, reports, campaigns, or other outputs produced by Leadlift under an Agreement.
• "Confidential Information" - any non-public information disclosed by either party in connection with the Agreement.

2 Our Services

Leadlift provides B2B marketing services including paid advertising management (Google Ads, LinkedIn Ads), cold email outreach, conversion rate optimisation, and analytics and reporting.

The specific scope, deliverables, and timelines for any engagement will be set out in a separate proposal or statement of work agreed between Leadlift and the Client prior to commencement.

We reserve the right to decline any engagement at our discretion. Initial discussions or exploratory conversations do not constitute a binding agreement to provide services.

Website use

Access to this website is provided on a temporary basis. We may update, modify, or withdraw the website and its content at any time without notice. We are not liable if this website is unavailable for any reason.

You must not misuse this website by introducing viruses or other malicious material, or by attempting to gain unauthorised access to any part of it or its related systems.

3 Engagement & Client Obligations

3.1 Commencement

An engagement begins when both parties have agreed to a written proposal or statement of work. No services will commence prior to this agreement.

3.2 Client responsibilities

To enable us to deliver the Services effectively, the Client agrees to:

• Provide timely access to necessary accounts, assets, data, and information as reasonably requested by Leadlift.
• Designate a named point of contact with authority to provide instructions and approvals.
• Review and approve Deliverables within any timescales agreed in writing. Failure to respond within agreed timescales may delay delivery and Leadlift shall not be liable for such delays.
• Ensure that any materials provided to Leadlift (including brand assets, copy, and third-party content) do not infringe the rights of any third party.
• Comply with all applicable laws and platform policies (including Google Ads and LinkedIn advertising policies) in relation to the Client's business and marketing activities.

3.3 Changes to scope

Any material changes to the agreed scope of services must be agreed in writing. Additional work outside the original scope may be subject to additional fees, which will be agreed before commencement.

4 Fees & Payment

Our fees will be set out in the applicable proposal or statement of work. The following terms apply unless otherwise agreed in writing:

4.1 Invoicing

• Invoices will be issued in accordance with the agreed payment schedule.
• Payment is typically due in full and up-front, unless otherwise agreed.
• All fees are quoted exclusive of VAT. VAT will be added where applicable at the prevailing rate.

4.2 Late payment

We reserve the right to charge interest on overdue invoices at the rate of 8% above the Bank of England base rate, in accordance with the Late Payment of Commercial Debts (Interest) Act 1998. We also reserve the right to suspend services where payment is more than 30 days overdue.

4.3 Ad spend

Where Leadlift manages paid advertising on behalf of the Client, the Client is responsible for funding their advertising accounts directly. Ad spend is not included in Leadlift's management fees unless explicitly stated. Leadlift does not accept liability for results arising from the Client's ad spend decisions.

5 Intellectual Property

5.1 Ownership of Deliverables

Upon receipt of full payment for the relevant services, Leadlift assigns to the Client all intellectual property rights in the Deliverables created specifically for the Client under the engagement (including ad creative, copy, and landing page designs), to the extent that such rights are assignable.

Leadlift retains ownership of any pre-existing materials, tools, methodologies, templates, or frameworks used in producing the Deliverables ("Background IP"). Nothing in these Terms transfers ownership of Background IP to the Client.

5.2 Licence to use Client materials

The Client grants Leadlift a non-exclusive, royalty-free licence to use the Client's brand assets, trademarks, and materials solely for the purpose of delivering the Services during the term of the engagement.

5.3 Portfolio use

Unless the Client objects in writing, Leadlift may reference the Client's name and describe the nature of the engagement in its marketing materials and portfolio. Leadlift will not disclose specific campaign results or confidential data without prior written consent.

6 Confidentiality

Each party agrees to keep the other's Confidential Information strictly confidential and not to disclose it to any third party without prior written consent, except:

• To employees or contractors who need to know it for the purposes of the engagement, and who are bound by equivalent confidentiality obligations;
• Where required by law, regulation, or court order; or
• Where the information is already in the public domain through no fault of the receiving party.

Confidentiality obligations survive termination of any Agreement for a period of two years.

7 Limitation of Liability

7.1 Marketing results

Leadlift provides marketing services on a reasonable endeavours basis. We do not guarantee specific outcomes, lead volumes, conversion rates, or return on ad spend. Marketing results depend on many factors outside our control, including market conditions, ad platform algorithms, client budget, and the quality of the Client's product or service.

7.2 Limitation of liability

To the fullest extent permitted by applicable law:

• Leadlift's total aggregate liability to the Client for any claims arising out of or in connection with the Agreement shall not exceed the total fees paid by the Client to Leadlift in the three months preceding the event giving rise to the claim.
• Leadlift shall not be liable for any indirect, consequential, special, or incidental loss, including loss of profits, loss of revenue, loss of business, or loss of data.

7.3 Exceptions

Nothing in these Terms limits or excludes liability for:

• Death or personal injury caused by our negligence;
• Fraud or fraudulent misrepresentation; or
• Any other liability that cannot be excluded or limited under English law.

7.4 Website disclaimer

The content on this website is provided for general information purposes only. It does not constitute professional advice. We make no representations or warranties about the accuracy or completeness of the information on this website.

8 Termination

8.1 Notice

Either party may terminate an ongoing engagement by giving written notice in accordance with the notice period set out in the applicable proposal or engagement agreement. Where no notice period is specified, a minimum of 30 days' written notice applies.

8.2 Termination for cause

Either party may terminate the Agreement immediately by written notice if the other party:

• Commits a material breach of the Agreement that is incapable of remedy, or fails to remedy a remediable breach within 14 days of written notice;
• Becomes insolvent, enters administration, or ceases to trade; or
• Acts in a way that brings the other party into disrepute.

8.3 Effect of termination

On termination, the Client shall pay all outstanding invoices for work completed up to the termination date. Clauses relating to payment, confidentiality, intellectual property, and limitation of liability survive termination.

9 Governing Law & Disputes

These Terms & Conditions and any Agreement between Leadlift and the Client are governed by the laws of England and Wales.

Any disputes arising out of or in connection with these Terms shall first be subject to good faith negotiation between the parties. If the dispute cannot be resolved within 30 days of written notice, either party may refer the matter to the courts of England and Wales, which shall have exclusive jurisdiction.

Nothing in this clause prevents either party from seeking urgent injunctive or other equitable relief from any court of competent jurisdiction.

10 General

Entire agreement

These Terms & Conditions, together with any applicable proposal or engagement agreement, constitute the entire agreement between the parties and supersede all prior representations, agreements, or understandings relating to the subject matter.

Severability

If any provision of these Terms is found to be invalid or unenforceable, the remaining provisions shall continue in full force and effect.

Waiver

Failure by either party to enforce any provision of these Terms shall not constitute a waiver of that party's right to enforce it at a later date.

Variation

We may update these Terms & Conditions from time to time. The current version will always be published on this website. Continued use of this website or our services following any update constitutes acceptance of the revised terms.

Contact

For questions about these Terms, please contact us at info@leadlifthq.com.